Make sure to keep them under three minutes. Simultaneously, blog, post and Instagram the shit out of the footage you and your team gathered. Then get your tour featured in a major magazine. Here’s the set formula behind how skateboard company tours work: Travel to exotic destinations and get the adrenalin-fueled action covered. And one way to reach your target group is by going on a skateboard tour with your teammates.Īs opposed to Freebird-style touring, there is actually something professional about it. That’s how you make a living selling almost anything – including yourself if you’re a sponsored skateboarder. As a skate company, you have to be in the peoples’ eyes, ears and brains – which ultimately will lead you into the comfort of their open wallet. ![]() They crumble mostly at the thin line between caring and not caring. I still make a fly-by-night living by selling skateboards, but after 15 years of doing this professionally, I know which way most of the cookies crumble in the skateboard marketplace. No Spring/Summer season – to us, that was just ”Skateboard Season“. In the early days of company ownership, everything still seemed to be just fun and games. Of course, I didn’t know at the time that I was about to get my wings clipped. Many years, and several ”Freebird Tours” later, I gave up some of my freedom for voluntary captivity by starting my own skateboard company. We still knew nothing about the concept of ABDs ( “Already Been Done” tricks) and other media politics – probably because they just didn’t exist back then. ![]() That was not only the name of my DIY-magazine, but our overall motto back then: To “have fun” skateboarding. Nevertheless, I did bring my camera on tour to cover our 50-50s, boneless-ones and early grabs for an upcoming issue of the Zine I was publishing at that time, called Read and have Fun. The entire tour had nothing “professional” about it. We were inexperienced, hyped on riding Canadian maple boards, and still healthily ignorant. That kind of road life was absolutely normal to us back then mostly because we didn’t even think about it. ![]() Not only did we put many miles on the Uno during our adventurous three-day stint into the unknown, we also slept and cooked in it. The first tour I remember saw me and two local homies going North in my tiny Fiat Uno. Ever since I got my drivers license back in 1990, I have constantly been on the road in search of skateable terrain, regularly leaving my hometown with a trunk full of equal-minded skateboard folk. I’ve literally been going on skateboard tours for half of my life now.
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